Death by a thousands cuts: Using Moneyball thinking to strike out Ticketmaster
In 2002 the Oakland A’s shook the baseball world to its core. They did so by completely rethinking assumed baseball truths and executed on it. As an underdog they successfully challenged the dominant big-money competition, thereby changing the game forever. — The evident problems in the event industry have been stagnant for decades — irregardless of all drastic technological progress, ticket scalping has somehow gotten worse. Traditional ticketing thinking is medieval. We believe we are on the cusp of a “Moneyball”-like revolution for the entertainment and event space. Welcome to Ticketball.